mesothelioma lawyers

As one of the most competitive practice-specific lawyermarketing pay-per-click terms, "mesothelioma lawyers" stands as a representative example of what not do with your ppc campaigns.

As shown above, a google search for mesothelioma lawyers returns about four-million results. Of the top returned results, the overwhelming majority are law firms marketing their services.

If you have keyword analysis tools at your disposal, take a look at the cost of that term. For example, Hubspot's keyword analysis tool puts the term "mesothelioma lawyers" at $55.22 per click.

So what's the point of all this?

The point is that the lawyers bidding on this term have unnaturally inflated the price. While mesotheiloma cases are certainly some of the most lucrative, these marketing dollars are being spent inefficiently.

Whether it's a matter of ego, lack of understanding, poor third-party campaign management, or simply apathy, overspending on ppc is a common mistake amongst most lawyers marketing online.

A friend of mine who practices mesothelioma defense, recently shared that most of the plaintiffs he deposes can't pronounce, let alone accurately spell, mesothelioma (no disrepect to those dealing with this terrible disease).

And that does not even begin to address quality index, on-page optimization, geo-targeting, and landing page optimization at the adgroup level.


I would love to know what the return on investment (or lack thereof) is for these "campaigns"...